THAT WAS QUICK

Thursday, August 07, 2003

I was trying to re-tool my post to be a little less harsh on Steve but he was all over it before I could finish:

Unfortunately, I have to disagree with your quote “The not-so-subtle implication is that Apple does not use DRM.”

I am well aware that Apple uses DRM. While the
sentence in the article is open to interpretation, I
don’t think that it implies that Apple doesn’t use
DRM.

Apple clearly uses DRM to control how downloaded
content is distributed. I believe, however, that
Apple’s implementation of DRM does indeed “slip in
under the social acceptability threshold”. Their DRM
has managed to seem harmless to buyers because buyers
can copy music to three different Macs and allows
users to burn songs as many times as they want.

The BuyMusic hodgepodge is simply a very poor
implementation of DRM as several publications have
pointed out.

This is not to say that Apple’s DRM is perfect.
However, they seem to have read consumer wishes and
offered them DRM they can live with.

A spoonful of sugar helps the medicine go down.

It’s a tired expression and I used to hate it, but I have to say that I think we’re in ‘violent agreement’.

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