Google analytics for Brisbane

A new city asked me about developing their website. This encouraged me to check into the Brisbane analytics. It’s been enough time now that there are some trends that are interesting.

Use of the site is cyclical, being more busy in the summer.

nearly a million pageviews since we started in late 2010.  Broad usage of the site (61% not the home page or pool page etc)
There have been a quarter million unique visitors, and decent return usage (36%). ¬†Site is heavily used for informational purposes, as you’d expect
You can also see neat stuff like how people are navigating the site and what most people see based on their screen size

even where they arrive – coming straight into a particular page (like the pool page) and see how cyclical the use of that page is